New Product Development | Case Studies | PM Solutions

 

product development case study

After reading this Case Study, students should be able to: Demonstrate and evaluate the stages involved in the product development, from conception of a product, through the research and development stage, to design, production, promotion and market release; Understand what is meant by product or brand positioning and analyse market research. Aug 12,  · When the author began working at Match, in the mids, online dating often required monthly fees and endless patience. It was mostly done by middle-aged. Encapsulation Molded Coil Case Study Connect/Collaborate We were contacted by a medical device company that was developing an implantable electronic device, similar to a pacemaker, which would be used to treat obesity. They wondered if we might be able to provide a solution for an application they had where they needed to enclose an electro-magnetic [ ].


Product Development Case Studies


A battle took place in the mid s between manufacturers of video cassettes and their associated players. Although Philips was first to market with its Video Cassette Recording system released inSony, as with its Walkman concept, was first to really attract the market with its Betamax video format released in These two formats were joined a year later by the Philips V ; all product development case study these system being incompatible with each other, product development case study.

The Philips machine despite having several superior features never really gained significant market share - not all of the superior features were offered on the cheaper Philips models, which also suffered from poor video quality and a lack of mechanical reliability. For all these reasons the format never gained substantial market share and was withdrawn inproduct development case study, leaving the Sony and JVC to battle it out for video supremacy.

Sony was confident that its superior performance and high market share would see it defeat the new JVC upstart, but it made the cardinal marketing blunder of not responding to the needs of its potential customers. Although consumers were impressed with Sony's marketing and the quality of its players, they wanted something quite different. Sony initially restricted the recording time of its player to one hour; suitable for television programmes, but not for the recording of films which formed the basis of a growing video rental market.

Movie and video studios turned their backs on Sony and JVC were able to offer by far the largest range of rental titles on its 'Long Play' system.

In addition, consumers wanted an affordable video player. JVC had made the decisive strategic move of licensing its technology to a range of electronic manufacturers; competition between which kept the price of VHS recorders well below that of Sony's machines, product development case study.

InSony began to market its own VHS machines and at that point it was evident that the Betamax format was dead. Using the example of the video recorder market discuss whether Sony could have maintained the competitive advantage of its Betamax format over the rival VHS system.

Table of Contents Topic pack - Marketing - introduction 4. New product development - case study The video recorder wars: The product development case study formula A battle took place in the mid s between manufacturers of video cassettes and their associated players. Question 1 Define the following terms: Market share Licensing Question 2 Explain the importance of research and development in the process of new product development.

Question 3 Analyse the relationship between the product life cycle and the marketing mix. Question 4 Research product development case study format war between Sony and JVC and answer the following question: Using the example of the video recorder market discuss whether Sony could have maintained the competitive advantage of its Betamax format over the rival VHS system. Copyright - Triple A Learning.

 

Product development case studies | VisitBritain

 

product development case study

 

Case Studies: New Product Development. Insurance Company Cuts Cycle Time by 20% and Saves Nearly $5 Million Using Agile Project Management Practices. PM Solutions provided 18 months of agile project management coaching and mentoring that increased the percentage of projects coming in on time and within budget by 40%. Project durations have been. New product development - case study. but it made the cardinal marketing blunder of not responding to the needs of its potential customers. Although consumers were impressed with Sony's marketing and the quality of its players, they wanted something quite different. Sony initially restricted the recording time of its player to one hour. A series of product development case studies highlighting a range of new tourism product from around the world, is available below. Touring Route: Wild Atlantic Way, Ireland: The Wild Atlantic Way is Ireland's first long-distance touring route, created to increase the .